"852 Memories Made”
I’ve always loved those AirBnb ads - you know the ones. The still images of warm light and lazy afternoons weaved together to music. They’re so inspiring, they make you you want to go on vacation right this second.
After photographing a vacation rental for an editorial project last year I had an idea, and I just couldn’t shake it.
I realized when you stay in a vacation rental, it becomes your own private haven, a blank canvas where you live an adventure and create lasting memories.
Every time the door swings open, like a shaken etch-a-sketch, the house is reborn, the canvas is cleared and the new guests will create fresh memories in your wake.
“1 House, 4 Adventures, 852 Memories Made”
Jet powered with these ideas about people and vacation rentals Melanie Blythe Booe and I produced this poolside shoot back in March. We wanted to take a regular home share and transform it into everyone's dream vacation (including Barbie it so happens.) Melanie and I, also Melanie, conceptualized four vastly different vacation scenarios and transformed the space to be the ideal blank canvas You can see that the camera remains on in a stationary position throughout the shoot capturing exactly the same viewpoint, the vacations are unique, but the space remains the same.
Click the image below to view the commercial.
Here are a few of my favorite outtakes
Thanks to everyone who came together to make this project wonderful.
Producer: Melanie Blythe Booe @melanieblythebooe
Wardrobe: Anna Lawson Lien @annalawsonlien
Props: Audrey Davis @audi_kd
HMA: Angel E. Hanes-Dickholtz @theangelelizabeth
Photo Assistant: Barbie Bernier @juana.boba + James D
Photography: Melanie Grizzel @melaniegrizzelphoto
And thank you to all of the delightful talent on this project.
Barbie World Pink: @biancaaibarraa @linsey_vh @alexzmovement @thattoriperson
Family in Yellow: Tiffany, Jay and Family
Family in Blue: The Grove Family
Couple in Orange: Hannah & Ryan